Many of these movements began on image-based online forums such as 4chan and 8chan. This internet-based activism was immediately embraced by much of mainstream liberalism without any rigorous analysis or appraisal of the organizational structure and limitations of these internet-based movements, which all resulted in consistent failure and eventual collapse. Nagle introduces the 2010s as a period in which "cyber utopianism" began to emerge with the rise of internet-based social activism such as the Arab Spring, Occupy movement, WikiLeaks, adbusters, and Anonymous which were based on decentralized leadership and online organization. Nagle presents her work as an attempt to map the online culture wars that occurred in the early 2010s and how it resulted in the development of alt-right which played a major role in the election of Donald Trump. Nagle offers a left-wing critique of contemporary liberalism, arguing that it helped create the alt-right movement.
It describes the development of internet culture, the nature of political correctness, the alt-right and the election of Donald Trump. Kill All Normies: Online Culture Wars from 4chan and Tumblr to Trump and the Alt-Right is a 2017 non-fiction book by Angela Nagle published by Zero Books.
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